The annual Dmexco was held this year at the Cologne Messe from 12th 13th September. The leading thinkers of the digital economy flocked from all over the world in order to present and discuss the latest trends and innovations in digital marketing. Louise hosted the main Congress Stage for the two day period where she welcomed a number of CEO’s, CMO’s and CCO’s from global enterprises such as Google, YouTube, Snap Chat, Instagram, SAP, Mondelez, Axel Springer and Deutsche Bank. Her full discussions can be found on you tube here. These include a talk about the future of retail industry. The future of music where streaming services are involved and an interview with Nico Rosberg who recently retired from Formula 1 to focus on sustainable living in the automotive world.